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>> in five years? >> yes. >> what makes you so confident? >> because the physical medium cannot be distributed to enough people. think of the fact that -- >> worked pretty well for 500 years. >> for a limited number of people. when you go to africa and let's say half a million people want books, you can't send the physical thing. when we ship with our laptop books to a village, we put 100 books on a laptop but we also send 100 laptops in, each with 100 different books. that village now has 10,000 books. this is an african village without electricity. so that's the future. >> so here is the amazon kindle, with hold 3,000 books depending on the model and recently, more books were sold for the kindle than other paper variety. >> yes. >> you see this train leaving the station as far as the guttenberg variety? >> it's leaving the station the same way the cell phones did. cell phones were popular in cambodia, uganda because they