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Angel Place Shopping Centre: Bridgwater Chamber patron

Angel Place Shopping Centre has been confirmed as a patron of Bridgwater Chamber of Commerce

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Revolving Door Roster Updates: B-Reel, Dept, Revery & More

Hires and promotions at agencies around the world.

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Cornellians Reflect on the Pressures of College Life As Another Academic Year Comes to a Close

As the 2022-2023 academic year ends, Cornellians reflect on their time in Ithaca, and recount the pressures they’ve faced throughout the year.A 2018 survey from the American College Health Association reported that around 90 percent of college students felt overwhelmed and physically exhausted by school-related responsibilities, including stress of exams along with extracurriculars. About 60 […]

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WATCH: Campaign US and Channel Factory unpack the Super Bowl Ads

Watch as Campaign US editor Alison Weissbrot and Channel Factory SVP of marketing Lauren Douglass discuss the high and low notes from this year’s Super Bowl ads.

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Blocklists are still failing advertisers and minority media

Have advertisers gotten better at supporting diverse media after a pandemic slump weakened their financial footing and highlighted shortcomings in adtech? As part of the Marketing and the Marginalized Deep Dive, The Drum investigates.

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Music | The Cornell Daily Sun

Music | The Cornell Daily Sun
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Events | The Cornell Daily Sun

Events | The Cornell Daily Sun
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Arts and Theater | The Cornell Daily Sun

Arts and Theater | The Cornell Daily Sun
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Reviews | The Cornell Daily Sun

Reviews | The Cornell Daily Sun
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Channel Factory Launches YouTube Brand Suitability Guide

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BEVERLY HILLS,
CA – Channel Factory, the global brand suitability and ad performance platform for YouTube has launched their guide to Brand Suitability on YouTube.
“As more brands look to operate in a digital video realm while balancing safety, suitability, and contextual targeting, they’re increasingly turning to companies like Channel Factory to help them navigate platforms like YouTube and ensure they are running in the right environment and with the right context,” said Tony Chen.”
In an effort to help clarify what brand suitability means and why it is important to brands, Channel Factory created an easy to understand and implement guide to brand safety and brand suitability. This guide offers real tips on what to consider in order to ensure your campaigns run against brand suitable and contextually aligned content. The guide also explains the types of data inputs our proprietary software, ViewIQ, uses to understand the suitability of content on YouTube such as tags, titles, subscribers, sentiment of the videos, comments etc.

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