Stay updated with breaking news from Dentsu united. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Have advertisers gotten better at supporting diverse media after a pandemic slump weakened their financial footing and highlighted shortcomings in adtech? As part of the Marketing and the Marginalized Deep Dive, The Drum investigates. ....
How do you solve a problem like. reaching out during Ramadan? Anish Daryani, founder and president director, M&C Saatchi Indonesia Ramadan 2021 will be unlike any other. As vaccines present a ray of hope, and lockdowns are relaxed, Muslims the world over will be seeing their loved ones in person, a welcome change from the year before. A post-pandemic Ramadan presents opportunities for businesses like they’ve never seen before. From consumer durables to fashion, and personal care to digital products, the Islamic community will splurge on gifting and for gratifying pent-up needs. If brands are not riding this wave, it is certainly an opportunity missed. ....