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TikTok Left its Black Creators Behind. Now They're Going on Strike

TikTok Left its Black Creators Behind. Now They're Going on Strike
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Marketers are underpaying Black influencers: Businessweek

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Bloomberg's Businessweek found that Black influencers are underpaid compared to white peers.
Sometimes they're even paid less compared to white creators that mimic their content, the report found.
Black influencers told Bloomberg they would get paid in products as opposed to cash.
White people who are popular on social media tend to make more money than Black stars, according to Bloomberg's BusinessWeek.
The same is true for when Black influencers have more followers or are doing creative work that's later appropriated by white people, the report found, citing interviews with dozens of influencers. Sometimes they're not paid but instead given products from brands.

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TikTok influencers launch 'The Crib Around The Corner' content house

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Challan Trishann, 22, and Layla Qasim, 19, are founding members of The Crib Around the Corner.
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The Crib Around the Corner is a new TikTok house launching in Los Angeles this month.
The group features seven Black creators who have amassed over 20 million followers on TikTok.
Insider spoke with the members of TCATC and their management team to learn more about the project.
A slew of social-media stars have flocked to Los Angeles to build careers in the entertainment industry. Many are bunking together in "collab" houses so they can work together on videos and cross-promote each other's accounts.

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