Page 4 - Liam Patterson News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Cloud battle is still an area thatis cloud battle is still an area that is of fierce competition and we are seeing still growth from google but still way behind in that market as well. liam patterson, thanks for your time. good to talk to. let's get some of the day's other news. general motors said it expects a 2022 operating profit of $13 billion to $15 billion, in line with a record 2021 operating profit of $14.3 billion, citing an improving outlook for semiconductor chips used in its vehicles. gm also said it will spend more than the $35 billion previously planned into 2025 to speed up laun...

And it didn't disappoint. in fact, when it comes to advertising revenues, it saw an unexpectedly strong surge in the final three months of last year. the company's revenues jumped 32% in the 4th quarter to just over $75 billion — that's a slowdown from the previous quarter. but wall street analysts were predicting a sharp decrease in growth at google. so how has it managed to buck the trend? to discuss this, i'm joined by liam patterson, chief executive of bidnamic, a marketing technology platform that helps retailers utilise google shopping. a warm welcome to the programme. first of all, it...

2022’s UK ad spend growth has been dulled by Omicron uncertainty but remains in a steep ascent, according to the IPA Bellwether report on Q4 2021. Marketers will have to make do with a “still-strong” 5.2% of ad spend growth (previously 6.2%).

British retailer Marks & Spencer announced it will shift away from seasonal pieces and focus its attention on classic staples in a bid to turnaround its clothing offering following a year of losses.

Retail advertising's slog It seems like every day there's another retailer that's trying to turn its site into an advertising platform. Ulta Beauty, CVS and Walgreens, to name a few, have accelerated their ad businesses to capitalize on online shopping growth in the pandemic and offset shrinking retail margins. This is welcome news to advertisers, which are eager for advertising alternatives to Amazon. But as ad execs told Lauren Johnson, these retailers have their work cut out for them. As they see it, retailers face stiff competition for big brands' advertising, don't share enough shopper d...