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How brands can rethink the single use plastic water bottle - Vimarsana News

How brands can rethink the single use plastic water bottle

The challenges for plastic water bottles are clear: their environmental impact is leading to a consumer backlash and even potential regulatory restrictions. But the future isn’t about a few brands moving into alternative packaging formats: it’s about reimagining the category at scale, says Kathryn Jubrail, partner at design studio Mother Design, in this guest article.

Alethia Raises $50 Million With a Beverage Focus - Los Angeles Business Journal - Vimarsana News

Alethia Raises $50 Million With a Beverage Focus - Los Angeles Business Journal

Yet another investment vehicle geared towards the trendy food and beverage sector has launched in Los Angeles. Brentwood-based Alethia Venture Partners announced on Oct. 12 its $50 million debut fund, which targets beverage brands past their pre-seed stages. 

Have Advertisers Accidentally Canceled Comedy By Being Too Purposeful? - Vimarsana News

Have Advertisers Accidentally Canceled Comedy By Being Too Purposeful?

Nostalgia is a trusty tool of any comedian, but Maaike Kessels, a strategist at Ogilvy, believes it is time for advertisers to get nostalgic for comedy. Surely she’s having a laugh? Ads are still funny, right?

Startup Admits Office Cocktail Bar Wasn't a Good Idea - Vimarsana News

Startup Admits Office Cocktail Bar Wasn't a Good Idea

Pour It Up Just six months after opening a cocktail lounge in its San Francisco offices, the fintech startup Expensify is shutting down its decked-out company bar. In a company blog post, Expensify CEO David Barrett admitted that the "secret experiment" behind the bar and coworking lounge, which was built into its $9 monthly membership […]

Source: yahoo.com
Blink-182's Travis Barker wants to be 'superhuman' - Vimarsana News

Blink-182's Travis Barker wants to be 'superhuman'

Travis Barker is a survivor who loves a challenge. He's touring with Blink-182 (don't clean the blood off his drums) and expecting a baby with Kourtney Kardashian.