Readers' furious reaction to PM paying his fine
Readers have been reacting to the news that the Prime Minister has paid a fine for breaking his Government's own rules.
Source: timesandstar.co.uk
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The New Normal Is Actually … The Same Old Normal; Can Europe Deworm The Apple?
Mark Ritson at Marketing Week claims society is largely where we would have been anyway if COVID had never happened. So why do marketers overstate change?
Source: adexchanger.com
Why are NFTs so divisive?
The emerging technology has polarised the industry, which tech experts attribute to a poor understanding of Web3. Three agency leaders unpack criticisms of NFTs, and suggest moving from 'fads' to long-term innovation planning.
Source: campaignlive.co.uk
What I wish I knew about brand strategy 10 years ago
Marcelo Ferrarini Carneiro, Senior Manager, Global Insights at the LEGO Group ponders what he wish he knew when he was starting out in brand strategy 10 years ago.
Source: warc.com
The haters are totally wrong about advertising. Here's why
Over the past few years, many otherwise intelligent people started spouting anti-ad opinions. With little reflection and less evidence, they spread tropes about digital ads in particular that are incredibly trendy – and often wrong. Salesforce strategy exec Martin Kihn shares the most common attacks on advertising and explains why the naysayers don’t know what they are talking about.
Source: thedrum.com