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Center Fruit Center Fruit, Nepal’s largest selling gum brand from Perfetti Van Melle has announced Nepalese actress Swastima Khadka as its brand ambassador. Swastima will be seen in Center Fruit’s latest Campaign that embodies the brand’s purpose of mood upliftment through its tagline Mood Ting Tong. All of us have unavoidable moments of boredom in our daily life, and an occasional mood upliftment in such moments goes a long way. Center fruit’s new advert showcases a similar slice-of-life scenario. The character played by Swastima is seen in a situation of extreme boredom, waiting for a bus that has been delayed by an hour. This is when she decides to pop in a Center Fruit whose fruity taste instantly lifts her spirits. Her vibrant spirit helps her add enthusiasm and joy to the waiting time of her fellow passengers as well. True to its proposition, Center Fruit comes to the rescue of one and all delivering the brand promise of mood upliftment. ....
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RuPay aims to gain traction with the India diaspora who believes in the Power of India Kunal Kalawatia, Chief of Marketing, NPCI, talks about leveraging the growing need for contactless payments globally by Updated: Mar 8, 2021 4:52 PM Kunal Kalawatia, Chief of Marketing, NPCI talks about the growing need for contactless payments, technological innovations in digital payments, expansion plans and more. How has consumer behaviour towards digital payments evolved in the last year? Digital Payments have been fulfilling the deep need of consumers like ease, speed, and safety. The growth was accelerated and UPI (Unified Payment Interface) in particular. We saw rapid adoption during the pandemic with over 2 billion transactions per month. The pandemic has added hygiene to the need of the consumers and making payments through UPI, RuPay Contactless and NETC solves this need. For the first time, consumers are actively seeking ....
Sachin Tendulkar partners with Unacademy Unacademy learners will be coached and mentored by the legend through a series of live interactive classes by Updated: Feb 23, 2021 10:31 AM Unacademy, has announced that it has signed a strategic partnership with cricket legend Sachin Tendulkar. The vision of this partnership is to provide holistic learning for Unacademy Learners. As part of the deal, Unacademy learners will be coached and mentored by the legend through a series of live interactive classes, which everyone can access free of cost on the Unacademy platform. The iconic cricketer has been roped in to serve as a brand ambassador for Unacademy. ....
Sharma is also Country-Head Sales, Marketing & Operations, Assurance Intl Limited by Updated: Feb 16, 2021 3:34 PM Sanjay Sharma, Country Head Sales, Marketing & Operations of Assurance Intl Limited-Goodyear Lubricants, has been delineated the responsibility for the whole of sales operation for the Sri Lankan market as well, after the accelerated prosperity in the Indian trade. He was already operating sales for India under the Goodyear-Assurance collaboration since the year 2020. Tyre company Goodyear and lubricants manufacturer Assurance Intl Limited launched a new line of engine oils in India and Sri Lanka under collaboration, not long ago. The product line consisted of a range of lubricants for multiple vehicles including greases, brake fluid, transmission oil, tractor oil, diesel exhaust fluid, gear oil, and hydraulic oils. ....