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SMNYC 2024: Paramount's Steve Ellis Talks Premium Content, Ads, and Measurement

Streaming Media s Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramount s role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasises the need for effective ads that align with the objectives of awareness, consideration, and last-click attribution. ....

United States , Evan Shapiro , Erickson Paul , Marion Ranchet , Alan Wolk , Steve Ellis , Tim Siglin , Me Stream Research Foundation , Steve Ellis Talks Premium Content , Founding Member , Help Me Stream Research Foundation , Chief Operating Officer , Program Chair , Paramount Advertising , Streaming Media , Paul Erickson , Dataxi Ophelie Boucaud , Streaming Media Connect , Streaming Made Easy , Jarred Wilichinsky ,

Mastercard, Payment24 Collaborate on EEMEA's Fleet Sector – THISDAYLIVE

Mastercard, Payment24 Collaborate on EEMEA's Fleet Sector – THISDAYLIVE
thisdaylive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thisdaylive.com Daily Mail and Mail on Sunday newspapers.

Clyde Rosanowski , Nolan Daniel , Shadab Rahil , Eastern Europe , Middle East , Vice President , Commercial Solutions ,

Turkish Fintech Unicorn Papara Acquires Pakistan's SadaPay

Turkish-fintech unicorn, Papara has successfully acquired Pakistan-based Electronic Money Institution (EMI) SadaPay. The fintech unicorn has expanded into ....

Emre Kenci , Brandon Timinsky , Electronic Money Institution , Pakistan Based Electronic Money Institution , South Asia , Electronic Money Institutions , Middle East , Recharge Capital , Pay Founder , Spanish Rebellion ,

Allworth Advice | Advice for a first-time credit card user

Allworth Advice | Advice for a first-time credit card user
yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.

New York , United States , Steve Hruby , Amy Wagner , New York Times , Allworth Financial , Allworth Advice ,

Alchemy Pay Introduces Easy Ramp Solution to Linea Ecosystem, Facilitating Crypto Purchases on the Linea Network

Alchemy Pay Introduces Easy Ramp Solution to Linea Ecosystem, Facilitating Crypto Purchases on the Linea Network
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , Authroised Payment Institution , Digital Bank , Linea Network , Pay Introduces Easy Ramp Solution , Linea Ecosystem , Facilitating Crypto Purchases , Alchemy Pay , Google Pay , Apple Pay , Authroised Payment Institution License , Off Ramp , Crypto Card , Crypto Payments ,