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It's not only the young who are vulnerable to the time-sucking addiction caused by devices and social media.

Meredith David, Associate Professor of Marketing, shares when fear-based marketing can be an effective messing tool.

With the increased use of smartphones in churches, unknown a decade ago, researchers from Baylor University have developed ...

Media Contact: Eric Eckert, Baylor University Media and Public Relations, 254-710-1964 Follow us on Twitter: WACO, Texas (March 29, 2021) – As the United States continues its march to vaccinate millions of citizens against COVID-19, marketing researchers from Baylor University’s Hankamer School of Business have discovered a messaging model that motivates people to take preventive actions to battle the virus. Researchers Meredith David, Ph.D., associate professor of marketing, teamed up for their latest study, “ Healthcare. The professors found that fear – specifically the fear of CO...

captions paid for by nbc-universal television and welcome to "today" on this friday morning. i'm meredith vieira. >> i'm david gregory in for matt this morning. the clock is ticking for lawmakers who want to avoid a government shutdown by midnight tonight. not a lot of progress overnight. still a little bit better than 50/50. this is going down to the wire. >> as you said, some lawmakers said a deal is within reach but following late night talks at the white house, president obama said he's not wildly optimistic. we'll go to nbc's savannah guthrie at the white house for us. good mo...