Page 42 - Michael Wu News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Of the factory, michael wants to know how they're beating the price rise. and more importantly how he can avoid it. once their old wheat has run out, the inevitable will happen. michael will have to pay more for his flour. >> restore materials proximate 25% to 30% of their costs. so we expect this year a double-digit increase in food costs, it really amounts to a 4% increase in our food costs. >> reporter: to counter this and still turn a profit, michael will have to increase prices by at least 8% to 10%. it's a move he's not entirely comfortable with. >> in china food is a big

>> reporter: michael wu is back in senn chen, china. this time he's visiting the baker who supplies his bakery with flour. right now there's only one concern, the rising cost of wheat. >> wheat is the key grent primarily in our bakery business because of breads and cakes. it's major component. so it has a big impact on our cost this year and we'll have to deal with that. >> reporter: as he get as tour

Proportion of it in developing countries. when you get an increase in basic products like bread or rice, they will limit their consumption and they will source for cheaper alternatives. >> reporter: michael needs to tread carefully and act fast. already he has a plan. >> so thiss year we're going to raise prices but do it very gradually and in phases. and we'll do this by launching new products so it won't be as noticeable that we're raising prices, but it is something we have to deal with. >> reporter: next week on "the boss," michael wu cashes in on china's massive spending power. and in new...

The rising pries of key ingredients and sarah kur ran is handing over power to a new executive. previously on "the boss," rink under wu. michael wu took a gamble on hospital catering. >> a lot of people said to me don't do hospital catering because all you get are complaints. >> reporter: and sarah curran took a gamble. >> once you get it right, the volumes you can sell. >> reporter: five years ago she launched my wardrobe. early this year, relaunch eed womenswear, and now sarah curran is taking on menswear. >> i think it's a mavis opportunity.

troops opened fire on a crowd watching a gaelic football match. 14 people were killed. the flood-swollen mississippi river is slowly pushing toward the gulf of mexico, threatening more towns along the gulf in the united states. local residents aren't taking any chances. so far nearly 9,000 people have evacuated from the flood zone. a television journalist who went missing in syria three weeks ago is safe and is returning home. that's according to her employer. dorothy orothy will be returnin soon. they said she had been deported to iran where she holds citizenship. a campaign lau...