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Elon Musk brand confusion; Burger King rebrand; Subway to expand licensing footprint – news digest - Vimarsana News

Elon Musk brand confusion; Burger King rebrand; Subway to expand licensing footprint – news digest

Every Tuesday and Friday, WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at Unilever offloading the Bertolli business, thousands of counterfeit designer masks seized in Kentucky, South Korea adopting a Vegan certification mark, and much more. Coverage this time from Trevor Little (TL), Bridget Diakun (BD), Jonathan Walfisz (JW) and Tim Lince (TJL). Market radar: Unilever offloads Bertolli business – Unilever has sold the remainder of its Bertolli business to Enrico-Glasbest. The Dutch food group is now the owner ...

Subway taps Broad Street Licensing Group to grow food and lifestyle licensing footprint – Licensing.biz - Vimarsana News

Subway taps Broad Street Licensing Group to grow food and lifestyle licensing footprint – Licensing.biz

682 Views Subway restaurants has named Broad Street Licensing Group as its licensing representative as the global sandwich brand looks to expand its Subway licensing footprint. The partnership will focus on the creation of Subway branded licensed products in food and lifestyle categories. Mike Kappit, chief operating and insights officer at Subway, said: “Our collaboration with Broad Street Licensing Group enables us to connect fans to the Subway brand in new and unexpected ways. “With BSLG, we will grow our presence beyond our natural borders into other retail environments and strengthe...

Subway Developing New Licensed Products - Vimarsana News

Subway Developing New Licensed Products

Subway is working with Broad Street Licensing Group to expand the well-known sandwich brand's licensed footprint. Subway has tapped Broad Street Licensing Group (BSLG) to represent the famous sandwich brand and restaurant chain and grow its licensed footprint. The partnership will focus on the creation of Subway branded licensed food and lifestyle products. “Our collaboration with Broad Street Licensing Group enables us to connect fans to the Subway brand in new and unexpected ways,” noted Mike Kappit, chief operating and insights officer at Milford, Connecticut-based Subway. “W...