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UniShip enhances the post-order journey for sellers and consumers with shipment tracking & customized brand page for returns. ~Brand Connect Initiative~
Manos Nikolakis, GM, BIC Cello, said, "While e-commerce is growing significantly across the country, the landscape of the Indian market is still heavily reliant on traditional trade. Accordingly, this remains our main sales driver. The lack of digital penetration in semi-urban and rural areas can sometimes create a challenge in the e-commerce space, which means that e-commerce is mostly relevant in bigger cities with a more mature infrastructure."
Lenskart: “We’re looking at opening 300-400 stores in southeast Asia in the next two years. Initially, we go slow, but we like to go deep. We’ve been in Singapore for the last three years, and are going to Thailand this year, and after a year in Thailand, we’ll go to the Philippines,” he added.
Fetch is gamifying the shopping experience and data collection with a reward-based app that gathers information about how consumers are buying products in specific categories, like chocolate, company VP of Partner Development Anne Hill told FoodNavigator-USA.
The round also saw participation from publisher Hindustan Media Ventures, venture firm Ah! Ventures, and Unity SFB. Zappfresh founder and chief executive Deepanshu Manchanda did not disclose the valuation at which the latest fundraise was done, but said it was over twice that of the last round.
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
In our era of fluid consumer journeys and rapid tech development, it’s time for brands to go beyond omnichannel and think about creating omni experiences.