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Mobile Dev Memo trade blog. “The big question is: Are we seeing just short-term volatility where we can expect a move back to the mean, or is this a new normal?” Facebook advertisers, in particular, have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it's harder to figure out which Facebook ads are working. Losing this data also impacts Facebook's ability to show a business's products to potential new customers. It also makes it more difficult...

A growing number of browsers, developers and publishers are voicing their opposition of Google’s Floc API Google’s proposed method for tracking and targeting consumers without third-party cookies is being met with a growing chorus of dissent. Within the past month, a who’s who of tech players – including DuckDuckGo, GitHub and Mozilla Firefox – have vowed to block Google’s Floc API. Here’s what it means for marketers who are searching for answers. DuckDuckGo has long been a staple of the paranoid and the privacy-obsessed. The search engine enables users to surpass the personaliz...

Gaming apps set to be hardest hit by Apple iOS 14.5 tracking crackdown Apple's new iPhone update requires apps to get permission from users before tracking their behaviour across other services 26 April 2021 • 9:04pm Gaming apps were set to be hardest hit by Apple's new privacy crackdown on Monday as the iPhone launched its new consent pop-ups to help consumers understand how much data apps tracks.  Research by the mobile advertising firm AppsFlyer found an average of only 21pc of iPhone users choosing to let gaming apps access their personal data when shown one of the smartphone giant's d...

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. The China Advertising Association is testing an China Advertising ID. The CAID appears to be a way to skirt Apple's forthcoming app-tracking changes. The CAA's membership includes major Chinese tech companies ByteDance and Tencent. Apple could soon face a major test of how strictly it plans to enforce its forthcoming app privacy policies after it emerged that some of China's biggest tech companies are testing a solution to skirt the change. The Financial Tim...

advertisement advertisement While the PR and media layer of Apple’s dispute with Facebook over user tracking by apps may still be going, at a strategic level the drama’s pretty much over, and it’s looking like Apple won. advertisement advertisement In a nutshell, Apple will soon require apps that want to track user’s movements within other companies’ apps or websites to get explicit permission to do so from the user. Facebook’s apps have long done this without such explicit permission. When the new feature, which Apple calls App Tracking Transparency, was announced earlier this ye...