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| 19 April 2021 The latest Media Quality Report from digital ad verification firm Integral Ad Science (IAS) has found that amid what it called turbulent times, UK brand risk increased across all media environments in the second half of 2020. The H2 2020 Media Quality Report highlighted brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. It analysed trillions of global data events from ad campaigns that ran between 1 July and 31 December 2020. The study found that brand risk on desktop display rose 3.2 percentage points from H...

Flashtalking announces acquisition of Protected Media February 25, 2021 4:02 Ad management platform Flashtalking has announced its acquisition of anti fraud company Protected Media. The announcement: Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide comprehensive verification capabilities across Desktop, Mobile Web and In-App, at scale, to the rapidly growing APAC media sector. It will also see the company become the only MRC accre...

Five tips to maximize profits as an affiliate marketer Five tips to maximize profits as an affiliate marketer Affiliate marketing is becoming tougher than ever - even seasoned marketing experts are hopping on the affiliate train. How will you come out on top? Author Categories 30-second summary: The affiliate marketing sector is worth more than $12 billion now and won’t die down anytime soon. Choosing a niche with high revenue potential is key. Focus on search intent and aim for BOFU. Optimize for SEO like your life depends on it. Targeting mobile may be a viable strategy. Are you aware...

Method Media Intelligence (MMI) receives MRC accreditation News provided by Share this article Share this article NEW YORK, Jan. 11, 2021 /PRNewswire/ -- Today MMI announced that it has received its Media Rating Council (MRC) accreditation for both Measurement of Display Impressions (Begin to Render) and reporting of Bot (Invalid) and Valid activity in Desktop, Mobile Web and Mobile In-App environments. "This is a great validation of our patented approach to verification," said CEO and Founder Shailin Dhar. Based on 7 years of research and experience in the advertising technology industry, M...

Sayollo and Protected Media partner to protect immersive mobile game advertising from sophisticated fraud USA - English Share this article Share this article TEL AVIV, Israel and SAN FRANCISCO, Dec. 29, 2020 /PRNewswire/ -- Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media's advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provid...