Can a National Marketing Campaign Change the Souring Conversation About College?
Higher ed has an image problem.
Source: chronicle.com
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Higher ed has an image problem.
Partisan strife and concerns about cost take their toll.
Colleges should ease off the branding and remember their shared values.
A math professor questioned the accuracy of the data his institution submitted to the magazine. Since then, the magazine’s analysts say, administrators haven’t satisfactorily answered questions.
The university cited an active institutional review prompted by accusations that it had falsified its submission to the magazine.