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Purpose Awards EMEA 2021: shortlist revealed


Purpose Awards EMEA 2021: shortlist revealed
Facebook named as exclusive partner for this year's awards scheme.
by John Harrington
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Norway , Australia , Iceland , United-kingdom , South-africa , Sweden , Dublin , Ireland , London , City-of , Britain , Australian

Immortal High Five: Jose Miguel Sokoloff


High Five 170 Add to collection
Jose Miguel Sokoloff, global president at MullenLowe Group Creative Council, shares the five Colombian ads he considers to be most immortal
I’ve been asked to share my top five pieces of work from Colombia ever for this special Immortal Awards edition of High Five. It would be remiss not to look at this through the lens of the Immortal Awards, which celebrates everlasting work the creative community will always come back to. I consider the campaigns I have chosen 'immortal' because they were good enough to stand the ultimate test on a global stage. They broke the glass ceiling in more ways than one and are examples of work that we will always remember as ‘good enough to beat everyone else in the world’. They changed the way we thought of ourselves, what we thought Colombian advertising could be and the value it had in the world. Not only that, but all of these campaigns were incredibly effective in doing what they set out to do, and that’s another reason they should be ‘immortalised’. They have stood the test of time by achieving their goals to change behaviours and ultimately make our country a better place...

Colombia , Bogota , Cundinamarca , Colombian , Jose-miguel-sokoloff , Leo-burnett , Ministry-of-national-education-colombia , Twitter , Colombian-ministry-of-defence , Colombia-ministry-of-environment , Mullenlowe-group-creative-council , League-against-cancer

The long hours culture is a human problem


The long hours culture is a human problem
If your staff are throwing up in the toilets you're doing it wrong.
by Maisie McCabe
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United-kingdom , London , City-of , Kate-magee , Best-places , Uncommon-creative-studio , Mullenlowe-london , Laurence-green , ஒன்றுபட்டது-கிஂக்டம் , லண்டன் , நகரம்-ஆஃப்

Uncommon and PHD scoop top prizes at Campaign Agency of the Year Awards

Uncommon and PHD scoop top prizes at Campaign Agency of the Year Awards
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

United-kingdom , London , City-of , Britain , British , Benjamin-braun , Katie-mccambley , Xavier-rees , Mccann-worldgroup-europe , Andy-nairn , Mark-lund , Samsung-europe

Pitch Update: BA and Post Office progress search for first class agencies


Pitch Update: BA and Post Office progress search for first-class agencies
Channel 4, BHF and Pret a Manger have all launched reviews this week.
by Staff
BA and Post Office: first class cabin on Boeing 787-9 (BA) and first class stamps (Geography Photos/Getty)
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United-kingdom , London , City-of , Derwent , Derbyshire , British , Wunderman-thompson , Dan-burdett , Claire-sadler , British-heart-foundation , British-airway , Preta-manger

The In-House Life: Emma Perkins, Lego


The In-House Life: Emma Perkins, Lego
Creatives moving to in-house agencies is a continuing trend in advertising and marketing. Here we hear from Emma Perkins, head of Lego Agency EMEA, about the pros and cons she has found from moving client-side
15/02/2021
8:29 am
Emma Perkins has been head of Lego Agency EMEA since 2017, where she leads a London-based team of 55. Previously, she had worked at leading advertising agencies including CDP, Cheil Worldwide, Saatchi & Saatchi X and MullenLowe London, where she was ECD. Here, she talks about the difference between working in-house at a brand compared to at an external agency.
This interview forms part of a series from the In-House Agency Leaders Club, created by consultancy WDC and ex-CR editor Patrick Burgoyne, which will explore the unique opportunities and complications of working in-house.

China , Shanghai , Billund , Syddanmark , Denmark , London , City-of , United-kingdom , Singapore , Connecticut , United-states , Emma-perkins

Bayer claims industry first with interactive smart-speaker ads


Bayer claims industry first with interactive smart-speaker ads
People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break.
by Omar Oakes
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Colombia , Vicky-keenan , Bayer-consumer-health , Berocca-boost , Amazon-echo , Lowe-london , Say-it-now , Mullenlowe-london , Million-ads , கொலம்பியா , விக்கி-கீநெந் , பேயர்-நுகர்வோர்-ஆரோக்கியம்