Toyota is on track to become the Japanese leader in BEV sales, surpassing Nissan, although questions remain about the automaker’s commitment to the segment.
Revving up the electric vehicle business is the first priority for Koji Sato as the new chief executive of Toyota Motor Corp. strives to sharpen its competitive advantage as the world's No. 1 automaker.
Revving up the electric vehicle business is the first priority for Koji Sato as the new chief executive of Toyota Motor Corp strives to sharpen its competitive advantage as the world's No. 1 automaker. The 53-year-old veteran engineer has pledged to address energy security and carbon neutrality, and aims to…
His appointment, first reported by Reuters this week, comes as Honda races to catch up in the field of all-electric cars and faces competition from new entrants and tech giants such as Tesla, Apple and Amazon. “He has been looking into the future, a direction that Honda should be taking,” Hachigo told the conference, attributing Mibe’s expertise in environmental technology and energy and his attentiveness to changes as reasons for the choice. Hachigo will remain on the company board, Honda said in a statement. Traditionally known for its fuel-efficient internal-combustion engines, Honda launched its first mass-produced all-battery vehicle last August.
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