BLOOMBERG Bloomberg BusinessWeek July 14, 2024
Burgers. Taylor it is this weeks cover story. Lacroix became the market darling of sparkling water but it is losing ground. Jason joel weber is with us. Joel we wanted to do this story in a summer issue. It is the zeitgeist of summer. One thing that has happened is consumers have shifted away from soda and embraced sparkling waters. Lacroix has really encapsulated that and it boomed. Riding this enthusiasm. All of a sudden it has gotten competitive. Taylor we learned a lot about their competitors, mainly pepsi and cocacola. Joel they are owned by National Beverage and that is a big part of the...