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Sanofi is hoping that by sponsoring the Olympic Games it can attract new talent, reward existing staff and shake off the French drugmaker's conservative image. Sanofi, which some estimate is spending tens of millions of euros on the Paris Games, says it has sometimes struggled to convince prospective young data managers and data scientists that a pharmaceuticals company is a "cool" place to work. "We're using the Olympics to show that we are," said JosepCatlla, head of corporate affairs at Sanofi, which is also supporting popular French breakdancer Dany Dann.
While Bezos and Musk scour the stars for humanity’s next home, rival billionaire Mark Zuckerberg’s land grab aims into cyberspace and the fabled metaverse. Brands are now prospecting the digital depths with the hope of establishing immersive colonies for the next generation of web users. Those without the brand safety provisions and know-how will perish on the journey, while the rest will live long and prosper.
Amazon has paved the way for ’just walk out’ shopping and now all manner of retailers are experimenting with cashierless stores. As part of our Retail Deep Dive, we ask experts: is it the future of shopping, or just another retail fad?