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Episerver rebrands as Optimizely Kim Davis on January 27, 2021 at 1:41 pm More Digital experience platform Episerver announced today that it is rebranding under the name of one its recent acquisitions, Optimizely. Also today, Optimizely announced the launch of Optimization-as-a-Service (OaaS) which will integrate with Episerver’s product and content recommendation tools to offer a unified targeting, testing and recommendation solution. We asked Episerver CMO Kirsten Allegri Williams about the thinking behind the change. “A lot of research went into the name change,” she said. �...