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Episerver rebrands as Optimizely

Episerver rebrands as Optimizely
Kim Davis on January 27, 2021 at 1:41 pm
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Digital experience platform Episerver announced today that it is rebranding under the name of one its recent acquisitions, Optimizely.
Also today, Optimizely announced the launch of Optimization-as-a-Service (OaaS) which will integrate with Episerver’s product and content recommendation tools to offer a unified targeting, testing and recommendation solution.
We asked Episerver CMO Kirsten Allegri Williams about the thinking behind the change. “A lot of research went into the name change,” she said. “And while there are strengths associated with the Episerver brand, the opportunities tied to the Optimizely name allow us to modernize our purpose and product positioning aligned with the company’s growth objectives.” ....

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