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Turns out, it pays to offer to software on customer insights and digital customer experience. As for Qualtrics, the IPO was expected. SAP, which acquired Qualtrics in 2018 for $8 billion, announced Qualtrics would go public back in July. Qualtrics had initially planned to offer shares between $20 and $24 but closed on Thursday, Jan. 28, at $45.50. It raised $1.55 billion. "In today’s hyper-connected world where all it takes to switch jobs or service providers is a few simple clicks, the experiences companies provide will determine whether they succeed or fail," said Ryan Smith, Qualtric...

Episerver rebrands as Optimizely Kim Davis on January 27, 2021 at 1:41 pm More Digital experience platform Episerver announced today that it is rebranding under the name of one its recent acquisitions, Optimizely. Also today, Optimizely announced the launch of Optimization-as-a-Service (OaaS) which will integrate with Episerver’s product and content recommendation tools to offer a unified targeting, testing and recommendation solution. We asked Episerver CMO Kirsten Allegri Williams about the thinking behind the change. “A lot of research went into the name change,” she said. �...