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WPP launches global strategic partnership with Optimizely: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Turns out, it pays to offer to software on customer insights and digital customer experience. As for Qualtrics, the IPO was expected. SAP, which acquired Qualtrics in 2018 for $8 billion, announced Qualtrics would go public back in July. Qualtrics had initially planned to offer shares between $20 and $24 but closed on Thursday, Jan. 28, at $45.50. It raised $1.55 billion. In todayâs hyper-connected world where all it takes to switch jobs or service providers is a few simple clicks, the experiences companies provide will determine whether they succeed or fail, said Ryan Smith, Qualtrics founder and executive chairman, and Zig Serafin, CEO, in a joint statement. ....
Episerver rebrands as Optimizely Kim Davis on January 27, 2021 at 1:41 pm More Digital experience platform Episerver announced today that it is rebranding under the name of one its recent acquisitions, Optimizely. Also today, Optimizely announced the launch of Optimization-as-a-Service (OaaS) which will integrate with Episerver’s product and content recommendation tools to offer a unified targeting, testing and recommendation solution. We asked Episerver CMO Kirsten Allegri Williams about the thinking behind the change. “A lot of research went into the name change,” she said. “And while there are strengths associated with the Episerver brand, the opportunities tied to the Optimizely name allow us to modernize our purpose and product positioning aligned with the company’s growth objectives.” ....