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Promoted from Oracle Advertising We can use entirely cookie-less solutions to prospect effectively. Start today however, because the cliff face is looming. As marketers prepare for the demise of third-party cookies, Oracle Advertising senior director, JAPAC, Matt Bennathan says it’s the one of the biggest opportunities to improve the industry for the better. Next year will present one of the biggest opportunities in adtech. When Google d...

Demandbase has signed an agreement to acquire InsideView and DemandMatrix and launched the Demandbase Data Cloud and Sales Intelligence Cloud.

by ExchangeWire PressBox on 28th Apr 2021 in News IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV can operate programmatically. Following on from IAB Europe’s Guide to Connected TV that was released in June 2020, the new guide takes a deeper dive into this emerging channel, providing a European-level overview of the CTV programmatic supply chain and the progr...

The new offering brings together ad format innovation in placements of high impact, complete control for ad adjacency and exclusive readership data

Taboola launches new High Impact brand awareness service March 16, 2021 9:37 Taboola has launched a new advertising solution developed for brand marketers and agencies, Taboola High Impact, following new research that shows brands are prioritising brand awareness campaigns. “People spend 25% of their time in the open web, similar to what they do in social networks, or searching — the opportunity to re-invent the open web, and drive growth to agencies, brands and journalism is massive,” said founder & CEO at Taboola, Adam Singolda. Taboola’s High Impact offering is specifically design...