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Marketing & Media News in South Africa - Vimarsana News

Marketing & Media News in South Africa

EXCLUSIVE: M&C Saatchi Abel announces three key leadership appointmentsM&C Saatchi Abel has appointed Keke Mahlelebe, Mohlalifi Lentsoane and Illé Potgieter into three key leadership roles across its Cape Town and Johannesburg offices. Building owners have 14 months to identify asbestos, plan its removalAccording to Indawo managing director Geoffrey Jäck, it has been a long time coming, but asbestos is now outlawed and building owners have only 14 months to plan removals, including homes, schools, factories, warehouses, offices, retail centres, residential complexes and all industrial buil...

Marketing & Media News in South Africa - Vimarsana News

Marketing & Media News in South Africa

Gauteng, make way for The Lady on Drive as YFM, the province's biggest youth radio station, announces a refreshed lineup from 6 April 2021. Issued by YFM 99.2 Truth Coffee's David Donde is taking on the world of chocolateDavid Donde, the visionary behind Truth Coffee, has broadened his horizons and launched a chocolate company with long-standing Truth COO Ken Walton. Not to be mistaken for a side hustle, the co-founders are already eyeing expansion abroad in the US and UK. By Lauren Hartzenberg

Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide - Vimarsana News

Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide

Subscribe to industry newsletters Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide Anzu.io, the world's leading in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform. This is the first-ever collaboration between a 3D in-game advertising platform and Moat's iconic verification solution, and it will give publishers, agencies and advertisers access to trusted third-party measurement for 3D in-game ...

Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen - Vimarsana News

Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen

Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen Scammers are plotting as more people stream content while they stay home during the pandemic The IAB Tech Lab has introduced a new spec to curb fraud in CTV. Source: Unsplash, Getty Images December 17, 2020 People are streaming way more television as they stay home during the pandemic. Fraudsters have taken advantage of that. Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and t...

Source: adweek.com
Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics - Vimarsana News

Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics

Share it As Reddit continues to build its ad offerings, and refine its platform to maximize advertiser appeal, another key element is assurance, and providing marketers with data they need to understand the performance of their on-platform ad efforts. Today, Reddit has announced a new integration with Moat by Oracle Data Cloud, which will provide third party verification on Reddit ad views, moving the platform more in line with evolving industry standards. As explained by Reddit: "Our latest integration with Moat will now bring more third-party clarity and precision around Reddit ad viewabil...