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Google, Facebook, Stare Down Private Lawsuits; Vevo Introduces Ad Targeting Based On Moods - Vimarsana News

Google, Facebook, Stare Down Private Lawsuits; Vevo Introduces Ad Targeting Based On Moods

Mo’ Problems Google and Facebook are expected to become ensnared in a host of private antitrust lawsuits stemming from the government cases against the tech giants. The New York Times reports that more than 10 suits echoing the federal and state cases have already been filed against one or both of the Silicon Valley giants in recent months. Many of them lean on evidence unearthed by the government investigations. Last month, for example, a media company in West Virginia sued Google and Facebook arguing that the tech companies had worked together to monopolize the digital ad market. Its lawy...

DISQO Appoints Kevin Whitcher as VP of Product, Enterprise Applications - Vimarsana News

DISQO Appoints Kevin Whitcher as VP of Product, Enterprise Applications

DISQO Appoints Kevin Whitcher as VP of Product, Enterprise Applications Whitcher joins DISQO to develop and scale enterprise data and insights products, build a word-class product team and support company’s rapid growth and success February 16, 2021 10:22 ET | Source: Disqo Disqo LOS ANGELES, Feb. 16, 2021 (GLOBE NEWSWIRE) -- Consumer insights platform DISQO today announced the appointment of Kevin Whitcher as VP of Product, Enterprise Applications, where he will report to co-founder and CTO, Drew Kutcharian, and be responsible for leading product vis...

Streaming services count on content to keep subscribers acquired in 2020 - Vimarsana News

Streaming services count on content to keep subscribers acquired in 2020

Streamers’ subscriber retention strategies The streaming Super Bowl Streamers’ subscriber retention strategies Subscription-based streaming services are dealing with an enviable issue. After receiving a load of new subscribers amid last year’s streaming viewership surge, the streamers now need to make sure they can keep hold of these people.  The key hits:  Crunchyroll, CuriosityStream, Starz and World of Wonder say what matters most to retain subscribers is whether they have enough programming to pique people’s interest. Streamers’ subscriber acquisition and retention strategies ...

Cyprus Malinao Named Senior Client Development Manager at Rakuten - Vimarsana News

Cyprus Malinao Named Senior Client Development Manager at Rakuten

Malinao has managed brands such as Disney, Unilever, and L’Oreal in the past. Rakuten Advertising, which provides performance marketing, media, and consumer insights, announced the appointment of Cyprus Malinao to the position of Senior Client Development Manager, based in Singapore. Malinao will focus on growing the media arm of the business in the Asia-Pacific region. He brings ten years of experience in growing business revenue, having managed brands such as Disney, Unilever, and L’Oreal in the Philippines and Singapore. He is also well versed in building programmatic media and data ca...

New CrossFit CEO Eric Roza Grapple With Greg Glassman's Legacy - Vimarsana News

New CrossFit CEO Eric Roza Grapple With Greg Glassman's Legacy

Cory Richards On June 27, 2020, Eric Roza masked up and flew from Boulder, Colorado, to San Jose, California, where he rented a car and began driving south. A tech entrepreneur who made his name and fortune with a data company he sold to Oracle for $1.2 billion in 2014, Roza, 53, had just spent, according to one source, $200 million buying CrossFit Inc., the largest fitness chain in the world, somewhat bigger than Dunkin’ and somewhat smaller than Domino’s. At its peak, you could have found one of the more than 15,000 CrossFit affiliates at most latitudes and longitudes around the worldâ...