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While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply aren't enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Research's Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023.
Ian Greenblatt of JD Power discusses the rise of ESPN, its entrenchment as a cable TV subscription must for any sports fan, and why it is now poised to unravel cable bundles with the launch of a possible full standalone streaming platform.
Pursuing a multi-CDN strategy is critical to reliable and high-performance edge delivery when streaming at scale to disparate audiences in multiple regions. But what do large-scale streamers need to know about multi-CDN decisioning and traffic-shaping to optimize performance? Harmonic's Jeff Gilbert, Paramount's Sean McCarthy, and Live X's Corey Behnke offer last-mile best practices in this clip from their panel at Streaming Media East 2023.
Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.
Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.