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When it comes to consumers' evolving viewing preferences and the pitch and yaw of streaming monetization, will we ever see a clear winner between advertising-based and subscription services when it comes to OTT and streaming content delivery and consumption? Philo Head of Advertising Reed Barker and Norsk CMO Eric Schumacher-Rasmussen discuss in this clip from their Streaming Media East 2023 keynote.
Beau Decker of Endeavor Streaming discusses how streaming platforms can harness predictive analytics to shape retention strategies, help reduce churn, and sometimes even shape the content being produced.
CDN77's Juraj Kacaba sits down with Tim Siglin to discuss low-latency streaming and the edge in this interview from Streaming Media East 2023.
Beau Decker of Endeavor Streaming discusses how streaming platforms can harness predictive analytics to shape retention strategies, help reduce churn, and sometimes even shape the content being produced.
Chris Kelly of Upwave discusses why attention is one of the most discussed topics in marketing today, and he outlines what that attention is worth, where it leads, and why there is a need for standardization in the field.