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Effective streaming content monetization is an ever-changing thing, and even industry giants like NBCUniversal and Chicken Soup for the Soul are constantly revising and refining their approach in pursuit of the perfect monetization mix. Learn more about the latest strategic innovations in this clip from Streaming Media Connect 2023.
What do streaming and OTT viewers want? The best answer, according to The Television Will Be Revolutionised author Amanda Lotz, is, 'It depends'--whether you're Netflix or Amazon or HBO or Peacock or Disney or Paramount, your viewers will always be a moving target, and finding that target will always require a mix of strategies that she discusses with Media Cartographer Evan Shapiro in this clip from Streaming Media Connect 2023.
Greg Smith of Aniview breaks down the history and future of FAST and outlines the top three business perks of running a FAST channel.
CEO of AdImpact Kyle Roberts discusses how television wastes ad impressions for Tier II media buyers focused on driving traffic to specific, local businesses, why this is a significant problem, and how new tech that allows for finer-tuned zip code analysis is the solution.
How much does consumer feedback impact streaming app and platform innovation and evolution? Is there an influencer niche for everyday streaming consumers? Fandango's Rema Morgan-Aluko, LG's Matthew Durgin, and Vizio's Greg Barnard discuss how seriously they take user feedback and how they apply it in this clip from Streaming Media Connect 2023.