Brands, Think FAST and Take Viewers Down the Rabbit Hole
Greg Smith of Aniview breaks down the history and future of FAST and outlines the top three business perks of running a FAST channel.
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Greg Smith of Aniview breaks down the history and future of FAST and outlines the top three business perks of running a FAST channel.
Streaming media business and monetization models expanded and diversified in 2022 and sent a clear message: Paid subscription models were a necessary gateway to widespread streaming adoption, but now ad-supported viewing has a chance to flourish.
The formula for business funding and investment typically looks something like this: Identify a problem, and address it with a profitable solution, a great team, and the potential for huge growth. But in media technology, there's something else most companies are fighting against: moving customers to a SaaS model and winning over media companies that want to build everything in-house. Given these inherent challenges, what are the areas where investment looks like a good idea for companies in this industry?
How much choice is too much choice for OTT media and entertainment consumers? Is content and channel overwhelm ruining the user experiences for OTT audiences who just want to find something to watch? And is more bundling the solution? Find out what Media Cartographer Evan Shapiro and Applicaster Co-founder Jonathan Laor have to say on the subject in this clip from Streaming Media Connect 2023.
Nubyra Ahmed of Cint highlights the benefits of using AI in CTV, such as reducing fraud, better audience targeting, enhanced ad tech, and more.