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Belgium’s largest telco Proximus has selected 3Ready as the foundation for the expansion of the Proximus Pickx STB-based next-generation IPTV and OTT TV service...
Which streaming codecs do Netflix and Facebook most commonly use? Jan Ozer of Streaming Learning Center asks Andrey Norkin of Netflix and David Ronca of Facebook to discuss in-depth the specific codecs they employ for their organizations.
All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.
As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and capabilities. As companies like Disney and Netflix debut ad-supported models, marketers and advertisers can take advantage by integrating themselves into the OTT mix to create campaigns that hook viewers in.
What are the most dynamic approaches for localizing live event streams? Dan Turow of Evertz and Marisa Elizondo of fuboTV talk about the ways their organizations are working to best integrate local and user-preference-based content and experiences into live event streams.