Page 48 - Ott Tv News Today : Breaking News, Live Updates & Top Stories | Vimarsana

As last week brought the long-awaited, and arguably overhyped debut of Netflix's new ad tier, I had the chance to sit down with Ed Laczynski, CEO of enterprise OTT app and platform builder Zype-a perennial Streaming Media 50 honoree-to talk about what Netflix's move means in the context of the ever-evolving OTT monetization landscape, and get some perspective on longtime, current, and emerging trends. We also talked a bit about how will impact the current and coming ad inventory ecosystem.

Since TV viewing via OTT and on-demand has become the dominant user behavior, TV operators are faced with several challenges to future income streams. However, to fight off the tech giants, TV operators will have to deliver audience targeting on TV that matches the sophistication of online media.

As streaming services proliferate and add FAST tiers, how will niche channels survive in the streaming ecosystem without being overwhelmed by more prominent content or removed due to lack of adequate market performance, especially on major media players such as Roku? Marisa Elizondo of fuboTV discusses this issue with other leading industry figures from Best Ever Channels, Trusted Media Brands, and Eyevinn Technology.

What are some of the biggest issues encountered when handling interactive streaming at scale? The widespread increase of highly interactive streaming such as auctions, sports betting, and gaming has put pressure on networks while increasing the need to integrate interactivity into more traditional methods of OTT content delivery.

As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and capabilities. As companies like Disney and Netflix debut ad-supported models, marketers and advertisers can take advantage by integrating themselves into the OTT mix to create campaigns that hook viewers in.