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If companies want to get into the metaverse business, they first must master the "metaverse lingo." It's easy to get lost in translation, with dozens of brand-new mysterious acronyms (NFT, DAO, DeFi...) and business neologisms (mining, minting, dropping, burning...). What is/are, in your opinion, the main term/s entrepreneurs need to understand to separate the hype from the business reality of the metaverse?

In the early stages of Revenue Management, cranking up rates when the hotel was on a clear path to selling out was about all it took to be a successful Revenue Manager. But as digital transformation has taken hold in hotels, the role, and the definition of success, have evolved greatly. Once the gold standard, technical knowledge and decent Excel skills are now table stakes. Today's successful Revenue Manager must focus far beyond forecasting and setting prices. A mastery of the constantly evolving distribution technology landscape, including a keen understanding of every step of the digital c...

Please note that the submission deadline has been postponed to 03 June 2022!

Undervalued and unloved, the brand websites of many hotel companies need more than a bit of care and attention. With travel finally taking off, what should hoteliers focus on to improve their direct websites in order to ensure they receive their fair share of online bookings?

Expedia Group CEO Peter Kern believes that 2023 will be the year that we stop predicting a travel recovery and actually start enjoying it. In an interview with Bloomberg, he said further: "Summer 2022 will be the busiest travel season ever." But after two years of little to no demand, many hoteliers have started to look beyond traditional room revenue and warmed up to the opportunity which lies in non-room revenue. With a possible record summer ahead, will the idea of total revenue (and total revenue management) remain a focus for the industry or will we revert back to business as (pre-pand...