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The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius.
Article - Market Trend: Refining Search Engine Marketing Strategies for Full-funnel Marketing - By Carly Ferranolo - The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That\'s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple...
A fresh report from Adalytics alleges that the search giant has been serving major brands’ advertising on inappropriate and sanctioned websites via its Search Partner network.
Hi! The Golden Arches are getting a makeover! (Sort of.) McDonald's has been tight-lipped with details about its new restaurant concept, CosMc's. Here's what
Marketers experiment with Google’s Performance Max campaigns as they adjust to the new automation of ad tech.