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Jay-Z just made another power play and sold a 50 percent stake in his Champagne brand, Armand de Brignac, to Moet Hennessy.

The rapper-entrepreneur, whose real name is Shawn Carter, bought the brand – known familiarly as Ace of Spades because of its distinctive label – ...

Dive Brief: Moët Hennessy Louis Vuitton bought 50% of premium Champagne company Armand de Brignac, which is owned by entertainer and businessman Jay-Z. Terms of the deal were not disclosed. Armand de Brignac, known for its distinctive metallic bottles and "Ace of Spades" nickname, started in 2006. According to the company, it sold more than 500,000 bottles worldwide in 2019. Moët Hennessy plans to expand global distribution of the brand, but is remaining an equal partner with Jay-Z. The release says this power-sharing is an "essential element of this alliance and ensures that each of the t...

Armand de Brignac, known familiarly as Ace of Spades because of its distinctive label, is produced in France's Champagne region.

Moët Hennessy partners with Jay-Z through stake in Armand de Brignac Champagne 23 February 2021 By Patrick Schmitt Moët Hennessy has partnered with Shawn Jay-Z Carter through the acquisition of a 50% stake in the American rapper’s Armand de Brignac Champagne. Jay-Z acquired Armand de Brignac Champagne from Sovereign Brands in 2014 after making the company an offer it “simply couldn’t refuse” News of the tie-up was announced yesterday, and means that Moët Hennessy will now be distributing Armand de Brigand as well as the luxury group’s existing pr...