People want intelligent conversation. they want things that provoke emotions and different thoughts and responses. people listen when they re going to bed at night. it s a really intimate medium. are you worried by, for example, podcast data that 0fcom s released, which shows that from the last two years, total podcast listening hours have stayed absolutely flat? i think there are lots of different stats, ros. i think podcast listening across the world is actually is actually increasing year on year, to be honest. is it one of the challenges of running a company in the podcast space that data around podcasts is sometimes a little bit how should we put it, hard to pin down data is fantastic. i can give you loads of data. yeah. i mean, we know exactly where people are listening and how many people are listening. exactly what time, you know, we ve got so much data compared to radio figures. but to dino s point, there is something about what s called the parasocial relationship, right? when people are listening to podcasts, they feel very involved in the host s life. they feel like they re their friends.
Listeners from across the world tuning into that. people want intelligent conversation. they want things that provoke emotions and different thoughts and responses. people listen when they re going to bed at night. it s a really intimate medium. are you worried by, for example, podcast data that 0fcom s released, which shows that from the last two years, total podcast listening hours have stayed absolutely flat? i think there are lots of different stats, ros. i think podcast listening across the world is actually is actually increasing year on year, to be honest. is it one of the challenges of running a company in the podcast space that data around podcasts is sometimes a little bit how should we put it, hard to pin down? data is fantastic. i can give you loads of data. yeah. i mean, we know exactly where people are listening and how many people are listening. exactly what time, you know, we ve got so much data compared to radio figures. but to dino s point, there is something about what s
Conversation. they want things that provoke emotions and different thoughts and responses. people listen when they re going to bed at night. it s a really intimate medium. are you worried by, for example, podcast data that 0fcom s released, which shows that from the last two years, total podcast listening hours have stayed absolutely flat? i think there are lots of different stats. i think podcast listening across the world is actually is actually increasing year on year, to be honest. is it one of the challenges of running a company in the podcast space that data around podcasts is sometimes a little bit, how should we put it, hard to pin down data is fantastic. i can give you loads of data. yeah. i mean, we know exactly where people are listening and how many people are listening. exactly what time, you know, we ve got so much data compared to radio figures. but to deano s point, there is something about what s called the parasocial relationship, right? i when people are listeningl to podcasts, they feel very
It s a different experience to having the radio on in the kitchen while you re doing the washing up. you know, it s a very intimate experience. and people have much greater choice. you know, you talk every week about streaming and the choice people have. so people come to us, they re interested in politics. i also produce other podcasts through my company, persephonica. ok, you know, we re making a podcast for dua lipa, the pop star who does a fantastic interview podcast, and we re seeing lots of young listeners from across the world tuning into that. people want intelligent conversation. they want things that provoke emotions and different thoughts and responses. people listen when they re going to bed at night. it s a really intimate medium. are you worried by, for example, podcast data that 0fcom s released, have stayed absolutely flat? i think there are lots of different stats, ros. i think podcast listening across the world is actually is actually increasing year on year, to be honest. is it one of the challenges
I think, obviously, the media landscape has changed. the pandemic has played into that. people spend a lot of time listening, and technology affected that as well, you know, people have airpods now we are talking directly, broadcasting directly into people s heads. it s a different experience to having the radio on in the kitchen while you re doing the washing up. you know, it s a very intimate experience. and people have much greater choice. you know, you talk every week about streaming and the choice people have. so people come to us, they re interested in politics. i also produce other podcasts through my company, persephonica. ok, you know, we re making a podcast for dua lipa, the pop star who does a fantastic interview podcast, and we re seeing lots of young listeners from across the world tuning into that. people want intelligent conversation. they want things that provoke emotions and different thoughts and responses. people listen when they re going to bed at night. it s a really intimate medium. are you worried by, for example, podcast data that 0fcom s released, which shows that from the last two