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Top News In Programmatic Contracts Today - Breaking & Trending Today

rlaxx TV taps Magnite to support European ad strategy

Independent sell-side advertising platform, Magnite has entered into a strategic collaboration with the rlaxx TV FAST and AVOD service to expand its programmati. ....

Sam Wilson , Ronny Lutzi , United States , Shell Side , Rlaxx Tv , Over The Top , Onnected Tv ,

Beginner's Guide to Programmatic Advertising

There are several types of programmatic media buying. In this guide, we'll discuss the different types and how programmatic has changed traditional ad buying. Then, we'll look at the role programmatic plays in online advertising. ....

Sean Callahan , Demand Side Platform , Programmatic Advertising ,

Australia's TMS in tie-up with Broadsign to power retail media expansion

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens. ....

Greg Power , Ben Allman , Commonwealth Bank , Media Shop , Coles Express , Broadsign Platform , General Manager , He Media Shop , Commonwealth Bank Of Australia , Greg Power , Ben Allman ,

Zype, TripleLift partner to bring in-show programmatic ads to CTV

Video API and infrastructure platform Zype and ad tech company TripleLift have announced an integration allowing joint customers to use in-show advertising with. ....

Michael Shields , United States , Don Show , Onnected Tv , Layout 2 0 , Ynamic Monetisation ,

PubMatic, Inc.: New Report: Programmatic Transparency Key to Growing CTV Revenue

The Majority of Global Brands Would Increase Media Spend with Publishers that Provide Content Object SignalsNO-HEADQUARTERS/REDWOOD CITY, Calif., Sept. 27, 2022exposes the opportunity that transparency ....

United Kingdom , Nicole Scaglione , Nicole Perrin , Research Methodology , Broadsheet Communications For Pubmatic , Ad Pros Community , Global Brands Would Increase Media Spend , Provide Content Object , Content Object , Business Intelligence , Advertiser Perceptions ,