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How retailers can capitalize on premium inventory amid retail media surge

As the industry shifts away from third-party data-based models and puts a premium on first-party approaches, owned media marketplaces offer retailers the opportunity to supercharge revenue in a customer-centric, privacy-safe way. But scaling a retail media business comes with inherent challenges, writes Doug Huntington, chief executive officer at adtech firm FatTail. ....

Future Of Media , Lowe 039 S , D Spend ,

Cross-industry taskforce launches programmatic audit tools to improve ad transparency

Today sees the publication of a financial audit toolkit from the Programmatic Cross Industry Taskforce, the fruit of collaboration between the Incorporated Society of British Advertisers (Isba), the Association of Online Publishers (AOP) and PwC. ....

United Kingdom , Sam Tomlinson , Emily Latham , Pwc United Kingdom , Programmatic Cross Industry Taskforce , Digital Advertising , Road Fraud , Tv Audience Measurement , Uture Of Tv , D Spend , Brand Safety ,

Booyah Advertising Acquires Denver-Based FiveFifty,

DENVER, Feb. 23, 2022 (GLOBE NEWSWIRE) Booyah Advertising, a leading Denver-based digital advertising firm, has today announced the purchase of. ....

United States , Ryan Wilson , Troy Lerner , Western Union , Booyah Advertising , Digital Advertising , Programmatic Advertising , Digital Marketing ,

AdTheorent to Announce Fourth Quarter and Fiscal Year 2021 Financial Results on March 3, 2022

NEW YORK, Feb. 16, 2022 AdTheorent Holding Company, Inc. , a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to. | February 17, 2022 ....

New York , United States , Company Nasdaq , Adtheorent Holding Company Inc , Theorent Holding Company , Based Advertising , Innovation Awards , Advertising Leadership Award , Adtheorent Holding Company , Nc Stock Exchange , Press Release , Olutions Adth Us00739d1090 ,