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AT&T to sell Xandr to Microsoft | Ad Tech | News

As the leading US telco continues with its corporate realignment to focus on core networking infrastructure, principally fibre and 5G, AT&T has agreed to se. ....

Mike Welch , Mikhail Parakhin , United States , T Amp , Ost Cookie , Data Driven , Digital Advertising ,

Ready, steady, cook(ie-less): a programmatic recipe for success

It’s no secret that programmatic is one of the fastest moving industries around. Agility is part of its DNA, with players on both sides having to adapt to keep pace with regulation, policies, technology and consumer preferences at both a global and local scale. ....

City Of , United Kingdom , Karan Singh , Dora Michail Clenndinnen , Lauren Ogundeko , Drum Lab , North Star , Drum Labs , Ozone Project , Reative Works , Ata Amp Privacy , Edia Planning And Buying , The Drum B2b Hub ,

Nearly Forty Percent of Advertising Professionals Plan to

Complexity, Job Satisfaction and Automation Highlight the Digital Media Trends Revealed in Advertiser Perceptions and Basis Technologies Joint Study. ....

United States , Tyler Kelly , Anthony Loredo , Advertiser Perceptions , Job Satisfaction , Automation Intersect , Digital Media , North America , South America , Basis Technologies ,

Promodex.io: Promodex Aims to Revolutionize Influencer Marketing More Programmatic and Decentralized

ISTANBUL, TURKEY / ACCESSWIRE / December 13, 2021 / Promodex is a blockchain-based, the first "Programmatic Promotion Marketplace' platform that seamlessly connects campaigners with influencers, bounty ....

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