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Curation puts key players back at the heart of programmatic

Three of the most important players in making online advertising work are the agencies, the publishers and the data providers. But the rise of programmatic has pushed them apart and made it more difficult for them to capitalize on their unique assets and experience. ....

Saul Stetson , Ata Amp Privacy , Agency Performance , Digital Marketing , Digital Transformation , Rand Strategy , Reative Works , Edia Planning And Buying ,

Advertisers, get ready to own the streets again with DOOH

When the pandemic lockdown first hit with a directive for consumers to ‘stay at home,’ no medium was set to suffer more than out-of-home (OOH), which relies on the freedom of movement to create impact. That said, the road to recovery has been strong thanks to new possibilities with digital OOH (DOOH). ....

New York , United States , Times Square , Las Vegas , Los Angeles , Jonathan Gudai , Kylie Jenner , Home Advertising Association Of America , Home Advertising Association , Harris Poll , Metropolitan Taxicab Board , Creative Mobile Media , Kylie Skin , Kylie Cosmetics , Times Square Spectaculars , Las Vegas Strip , Programmatic Digital Out Of Home , Reative Works , Influencer Marketing ,

Bidtellect Saves 35% on Bidstream Processing Costs Using

Performance DSP utilizes BidSwitch’s SmartSwitch technology to optimize bidstream processing; reduces hardware costs and improves bidding performance for. ....

New York , United States , John Desantis , Bidswitch Smartswitch , Michael Feeley , Product Solutions At Bidtellect , Automatic Algorithmic Rate Determination , Portfolio Director , Vice President , Supply Partnerships , Product Solutions , Digital Advertising , Demand Side Platform , Idding Technology , Digital Marketing , Programmatic Ad Buying ,

Ready, steady, cook(ie-less): a programmatic recipe for success

It’s no secret that programmatic is one of the fastest moving industries around. Agility is part of its DNA, with players on both sides having to adapt to keep pace with regulation, policies, technology and consumer preferences at both a global and local scale. ....

City Of , United Kingdom , Karan Singh , Dora Michail Clenndinnen , Lauren Ogundeko , Drum Lab , North Star , Drum Labs , Ozone Project ,

Redbox teams with Vewd to expand streaming app reach

In a move that takes the enter entertainment company’s product to millions of devices, Redbox has signed an agreement with Vewd to pre-load the Redbox app on al. ....

Jennifer Love Hewitt , Jason Kwong , Gerard Butler , Ewan Mcgregor , Amanda Oleson , Harrison Ford , Asa Butterfield , Gary Oldman , During September , Hunter Killer , Enders Game , Notre Dame Football , Big Fish , Cant Hardly Wait , Jennifer Love , ஜெனிபர் காதல் ஹெவிட் , ஜேசன் க்குவோங் , ஜெரார்ட் பட்லர் , ய்வந் மக்ரெகர் , ஹாரிசன் ஃபோர்ட் , என பட்டர்ஃபீல்ட் , கேரி ஓல்ட்மேன் , போது செப்டம்பர் , வேட்டைக்காரன் கில்லர் , எஂடர்‌ஸ் விளையாட்டு , நோட்ரே டேம் கால்பந்து ,