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Programmatic DOOH isn't just future ready, it's ready now

Promoted
from
Broadsign
Why programmatic DOOH is now a must
Out-of-home (OOH) media has been one of the media hardest hit by the Covid-19 crisis. Its much anticipated programmatic destiny never came to pass, as lockdowns forced consumers to shelter in their homes. But now, current forces are poised to position programmatic digital OOH (DOOH) as a vital channel for digital marketers in 2021.
“The past few years, the OOH industry has been shaping its future, building an arsenal of digital screens, arming itself with data and strengthening itself with programmatic capabilities,” Alexie Lopez, director DSP partnerships at Broadsign, said. “[It has been] preparing for the future, it just didn’t anticipate this future. But OOH isn’t just future ready, it’s now ready.” ....

Alexie Lopez , Out Of Home , Digital Out Of Home , அலெக்ஸி லோபஸ் ,

Did that ad lead to a purchase? Verizon Media and Catalina team up to answer that question

A new Verizon Media partnership with Catalina helps CPG marketers measure the sales impact of their campaigns.
Consumer packaged goods (CPG) companies will now have better insights into what ads actually translated to purchases and will be able to optimize their ad campaigns accordingly, thanks to a new partnership between Verizon Media and Catalina.
Verizon Media is now the first demand-side platform (DSP) to integrate with Catalina’s powerful shopper data. For those unfamiliar with Catalina, the company has access to 236 million shopper cards, making it one of the preeminent suppliers of consumer package goods sales data.
Verizon Media, meanwhile, boasts that its brands (including Yahoo!, TechCrunch and AOL) reach 900 million consumers across the globe. Together, Verizon Media and Catalina aim to help CPG brands see the impact of their ads on both online and in-store purchases in real-time. Here are the details: ....

Verizon Media , E Commerce , வெரிசோன் மீடியா , ஏ வர்த்தகம் , கடையில் பொருட்கள் வாங்குதல் ,

Spearad introduces revolutionary 'Selective Programmatic Advertising' for Addressable TV

Spearad introduces revolutionary Selective Programmatic Advertising for Addressable TV
FRANKFURT, Germany, March 17, 2021 /PRNewswire/ Spearad, a pioneer in addressable TV advertising, introduced Selective Programmatic for addressable TV advertising.
Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can view and verify advertising content they receive via programmatic channels. With this, Spearad enables TV-providers to maintain the proven routines and working methods they are used to from linear TV, even across their digital channels.
Traditional programmatic advertising automatically fills an ad slot with an available advertising campaign. The choice of campaign and advertising content usually sits with the media buyer. TV providers and broadcasters have limited possibilities to apply requirements or rules for what advertising content they accept. This does not meet the working methods and adver ....

United Kingdom , Kostenloser Wertpapierhandel , Gerhard Neumann , Prnewswire Spearad , Spearad Gmbh , Demand Side Platform , Selective Programmatic , ஒன்றுபட்டது கிஂக்டம் , எர்ஹார்ட் நியூமன் , தேவை பக்க நடைமேடை ,

Are you ready to pay for the blue bird?

I recently came across a headline that stopped me in my scrolling tracks: “Twitter considering subscription service”.
Now this is not completely unexpected, as we saw it with Google when they introduced YouTube Premium. But if you’re anything like me, the question is what could they offer that would make me spend my hard-earned money on tweets and also, where will it leave our advertising audience?
Admittedly I am quite passive when it comes to Twitter, occasionally logging on just to stay in touch with what’s happening. But for many users, it’s more than an occasional visit – especially in times of a pandemic. ....

South Africa , Kgavgelo Masenya , Media Planning , Media Strategy , Social Media , The Mediashop , Twitter Advertising , Twitter Subscription Service , மீடியா திட்டமிடல் , மீடியா மூலோபாயம் , சமூக மீடியா , ட்விட்டர் சந்தா சேவை ,

Google promises not to track users once cookies are phased out

Google has announced it will stop tracking people who are browsing across multiple websites once third-party cookies are phased out. ....

Martin Sorrell , David Temkin , Sir Martin Sorrell , Google Chrome , Privacy Sandboxand , Federated Learning , Future Of Media , மார்டின் ஸாரெல் , டேவிட் டெம்கின் , ஐயா மார்டின் ஸாரெல் , கூகிள் குரோம் , கூட்டமைப்பு கற்றல் , எதிர்கால ஆஃப் மீடியா ,