CSPAN Key Capitol Hill Hearings January 31, 2014
Improving our web functionality. Supporting even better the agents and certified counselors in the field. Second, weve been adjusting our marketing. The states had resources to do marketing. In tv, radio, digital. Were actually adjusting some of those strategies as we go into the last two months to have new and expanded placements. In particular, Spanish Language and target the latino community. But also with a shift of methods. Many of the consumers, in particular uninsured, have said they really need more of the details. Why is it affordable . What are the benefits . And were going to be foc...