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JAMESON® IRISH WHISKEY MAKES A SPLASH IN THE READY-TO-DRINK CATEGORY WITH FIRST-EVER U.S. LAUNCH OF JAMESON® GINGER & LIME COCKTAIL IN A CAN - Vimarsana News

JAMESON® IRISH WHISKEY MAKES A SPLASH IN THE READY-TO-DRINK CATEGORY WITH FIRST-EVER U.S. LAUNCH OF JAMESON® GINGER & LIME COCKTAIL IN A CAN

NEW YORK, March 7, 2022 /PRNewswire/ -- Today, Jameson Irish Whiskey officially announces the debut of their first-ever U.S. ready-to-drink offeri...

Mythbusted: You can measure ad effectiveness in podcasts - Vimarsana News

Mythbusted: You can measure ad effectiveness in podcasts

ARN’s Corey Layton corrected the myth that you can’t measure ads in podcasts during yesterday’s IAB Audio Summit, so we went to Corey for more information

The Auto Channel 100% Brand Safe: No Ad Environment Concerns; All Advertising Guaranteed Within Relevant Automotive Content - Vimarsana News

The Auto Channel 100% Brand Safe: No Ad Environment Concerns; All Advertising Guaranteed Within Relevant Automotive Content

The Auto Channel: 100% Brand Safe and effective Advertising Environment People want and need auto information and The Auto Channel will provide them with instant access to a massive editorially unbiased on-line multi-media library of automotive information and entertainment.

Smartwatches: A Double digit share of consumers intend to buy a smartwatch in the next 12 months - Vimarsana News

Smartwatches: A Double digit share of consumers intend to buy a smartwatch in the next 12 months

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Sell ideas, not time: how Grand Prix winner The Liberty Guild transformed the agency model - Vimarsana News

Sell ideas, not time: how Grand Prix winner The Liberty Guild transformed the agency model

The Liberty Guild began with a bold premise: that advertising is a multi-billion-dollar broken business. Winning the ‘Business Transformation Strategy’ category, it went on to win the Grand Prix at the at The Drum Awards for Agency Business in 2021. Here, the team behind the entry explains why - and how - it turned the traditional agency model on its head.