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Qualtrics Work Different - how HBO Max subscribes to tapping into consumer experiences for growth

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Summary:
Building a marketing and customer growth strategy based on customers experiences - a bold plan for HBO Max to hit its ambitious subscriber targets.
I like building things that don t exist yet. I like creating things that don t exist yet. I like inventing things that haven t been invented yet.
That’s a good set of interests for someone whose job title is Head of Growth Marketing, the role filled by Katie Soo at HBO Max.
For anyone who’s unaware, HBO Max is a US subscription streaming service, owned by by AT&T through the WarnerMedia Direct subsidiary of WarnerMedia. It offers a combination of original programming, such as The Flight Attendant and the forthcoming Friends reunion special; co-productions, like the acclaimed It’s A Sin; and archive content from well-loved brands, such as The Big Bang Theory and Doctor Who. ....

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New Qualtrics Study Reveals What Experiences UK Employees Want in the Future of Work

48% of UK workers believe they have been more productive working remotely, and 29% of employees actually feel more connected with co-workers than they did before the pandemic Successful ....

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Qualtrics Announces XM/OS, the Operating System for Experience Management to Help Businesses Design and Improve Breakthrough Experiences in the New World of Work

/PRNewswire/ Qualtrics (Nasdaq: XM), the world s No. 1 Experience Management (XM) Platform and creator of the XM category, today announced the new XM. ....

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Qualtrics Introduces New Innovations that Empower Companies to Create the Products, Services, and Experiences Customers Want Now and Next

Qualtrics Introduces New Innovations that Empower Companies to Create the Products, Services, and Experiences Customers Want Now and Next
DesignXM is a new product for researchers and analysts to conduct sophisticated research at scale and accelerate decision-making based on customer insights
Experience Design studio is a set of new solutions that help business leaders design breakthrough products and services based on customer sentiment and market research to attract and retain loyal customers
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PROVO, Utah and SEATTLE, April 13, 2021 /PRNewswire/ Qualtrics (Nasdaq: XM), the world s No. 1 Experience Management (XM) Platform and creator of the XM category, today introduced DesignXM and Experience Design studio, two new innovations that will equip everyone at a company from market and UX researchers to marketing and product leaders to design the new products, services and experiences their customers wan ....

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ServiceNow and Qualtrics Combine Powerful Workflows and Experience Data to Help Companies Deliver Next-Generation Experiences

ServiceNow and Qualtrics Combine Powerful Workflows and Experience Data to Help Companies Deliver Next-Generation Experiences
Companies to further leverage respective technologies in their businesses
SANTA CLARA, Calif. and PROVO, Utah, April 6, 2021 /PRNewswire/ ServiceNow (NYSE: NOW) and Qualtrics (NASDAQ: XM) today announced a strategic partnership to help companies deliver next-generation employee experiences and customer service, leveraging the combined power of ServiceNow s digital workflows with Qualtrics experience management technology on a single platform. With the new solutions, companies will be able to bring sentiment data from Qualtrics into ServiceNow Customer and IT Workflows to quickly act on customer insights with digital workflows, increasing employee productivity, and enhancing customer loyalty. ....

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