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News of Firms: Right Now Starts Up

News of Firms: Right Now Starts Up
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Mission North Launches Corporate Reputation Practice


Press release content from PR Newswire. The AP news staff was not involved in its creation.
Mission North Launches Corporate Reputation Practice
March 15, 2021 GMT
SAN FRANCISCO and NEW YORK, March 15, 2021 /PRNewswire/ -- Mission North today announced the launch of its Corporate Reputation Practice, a new unit dedicated to preparing high-growth science and technology companies for the changing reputational forces shaping their future. Mission North Senior Vice President Rachael Cassidy will lead the studio alongside Co-CEO Bill Bourdon and Senior Vice President Melissa Musiker.
2020 was a tipping point for technology companies that will forever change how they operate, communicate with their stakeholders, and respond to external events. Employees now wield more influence over business decisions than any other constituency. A polarizing political climate and social unrest following the murder of George Floyd have left many corporate leaders uncertain about if, when and how to take action around social and political issues. In addition, the slow but steady shift toward stakeholder capitalism is setting a new structural norm for how companies balance profits with purpose. All of these forces, combined with the meteoric rise of Big Tech and subsequent techlash, have created a new standard of corporate accountability that companies at every stage of growth must proactively manage.

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