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A nostalgic spot starring hip-hop pioneer DJ Premier and current hit-maker Don Toliver celebrates the genre’s evolution and its relationship with Bacardí rum.
Only 4% of people in ads are over the age of 60, despite that demographic controlling 25% of consumer spending. We look at how to plan and execute age-inclusive marketing campaigns
To a rational machine, more options can only be a good thing. But humans aren’t rational machines, and too much choice can be counter-productive. Jack Morton’s Martyn Clarkson tells us how to keep things simple.
For brands to succeed with their e-commerce, they need to optimize their online sales and marketing strategies to ensure they’re meeting consumer demand. Here's how.
Economist Dr. Grace Kite and Andrew Nethercott of Magic Numbers explain why even the best practices in marketing can get lost in the void - and share how to avoid it.