Is Brand Search Your (secret) Most Reliable Traffic Source?
Impression’s Ben Garry argues that brand search might just be your most underfunded (and influential) brand asset. Here’s how to elevate it.
Source: thedrum.com
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Is Netflix's Foray Into Gaming Doomed? Not If It Learns From Others' Mistakes
Netflix is dipping its toe into the lucrative (but risky) waters of (casual) gaming. Some are already calling the attempt doomed – but Brandnation’s Naomi McAleer says that early signs are good.
Source: thedrum.com
Social Commerce: 3 Crucial Steps To Succeed With Shopping Ads
Social media platforms offer opportunities for brands to engage with shoppers. For success in social commerce, marketers must create meaningful shopping experiences through eye-catching shopping ads that provide a seamless path to purchase, personalized targeting, and easy tracking. Here's how.
Source: thedrum.com
Consistency, Testing, And Tradition: 5 Brand Secrets Of Coca-Cola, Lego And Duracell
How do the world’s best brands stay at the top for so long? Andrew Mirzai of Connective3 delves into what can we learn from them.
Source: thedrum.com
Proper Doubles Down On Brand Partnerships After Barbie Leads To Record Popcorn Sales
After its movie tie-up resulted in its highest sales ever, we hear from the popcorn and lentil chip maker about its plans for using brand partnerships to scale.
Source: thedrum.com