Meta Ads Updates Demystified By Leading Digital Marketers
Meta Ads has made some significant updates in 2023. We asked digital marketers to walk us through some of the changes worth noting.
Source: thedrum.com
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Top News In Rand Strategy Today - Breaking & Trending Today
How Pukka Pies Pivoted To TikTok Without Alienating Its Core 55+ Customer
Pukka Pies have long been a staple of British fish and chip shops and football matches but now the heritage brand is looking to grow outside its 55+ base and capture younger demographics by switching to a social-first strategy.
Source: thedrum.com
'We Get To Something Interesting, Faster': BBDO Is Using AI To Write Better Briefs
The agency says that generative AI platforms are helping its employees uncover strategic insights and inspire clients.
Source: thedrum.com
Zoom Taps Andrés Cantor To Announce A New Name For The Brand: Zooooooooooom
The brand aims to position itself as much more than just a video conferencing platform in its latest ad, which was produced by Ryan Reynolds' Maximum Effort.
Source: thedrum.com
How Deliveroo Plans To Expand Its Ad Platform
As revenue took a dive post-pandemic, Deliveroo turned to in-app ads to recover losses. That bet paid off. We catch up with the company on how it will scale its burgeoning advertising platform.
Source: thedrum.com