IOC major sponsors mostly muted in runup to Beijing Olympics
The Beijing Winter Olympics are fraught with potential hazards for major sponsors, who are trying to remain quiet about China's human rights record while protecting at least $1 billion they've collectively paid to the IOC. That could reach $2 billion when new figures are expected this year. Sponsors include big household names like Coca-Cola, Procter & Gamble, Visa, Toyota, Airbnb, and Panasonic.