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Are you buying more during the pandemic? Boredom could be the reason behind it SECTIONS Are you buying more during the pandemic? Boredom could be the reason behind itBy Sydney Ember, New York Times Last Updated: Feb 20, 2021, 10:36 AM IST Share Synopsis By limiting social engagements, leisure activities and travel, the pandemic has forced many people to live a more muted life, without the normal deviations from daily monotony. The result is a collective sense of ennui — one that is shaping what we do and what we buy, and even how productive we are. New York Times “Because we’re spending...

The Boredom Economy The pandemic is terrible. It can also be tedious. And that tedium is shaping what people buy and how productive they are. Credit...Matt Chase Mark Hawkins is an expert on being bored. When he was getting his counseling degree, he was fascinated by articles on the therapeutic benefits of boredom. He has written a book whose title is “The Power of Boredom.” In his spare time, he likes to sit on his couch and stare out the window. “It’s very difficult, but I do try to be bored as much as possible,” he said in a recent interview.

Is your creativity feeling zapped right now? Dr Sandi Mann, a senior psychology lecturer at the University of Central Lancashire, goes so far as to say lockdown boredom could be “a catalyst for the most creative period in the history of mankind”. This, she suggests, is because when we are bored, our minds wander and we daydream – and both processes are the catalyst for creativity. “In this time, we come up with more creative ideas and different approaches to problem solving,” she tells HuffPost UK. “This is why so many new and exciting business ideas have sprung up during lockdown...

And what else you need to know today.

by Simon Austin Northcoders, the coding school for the North, has rebranded and launched a new podcast. The rebrand has been based on three principal pillars - Purpose, Vision and Mission - and includes a new logo, website and full suite of marketing materials. It was created in collaboration with Glorious Creative (brand), Parallax (web design, UX) and Breaks Agency (web development). CEO Chris Hill said: "As a business, we have evolved during this year and thanks to fantastic team effort we are ready to look towards a bold and bright new future. Over the past year, we have changed and gr...