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DUBAI: Following a multi-agency pitch that began in July 2021, BMW Group Middle East has retained Serviceplan Middle East as its lead creative agency. “Our partnership with Serviceplan Group has always been built on trust and mutual growth. With this decision, we once again reinforce this trust in their product and people,” said Dr. Hamid Haqparwar, managing director of BMW
Little Black Book, The experienced business and brand strategist will take on management responsibility within the holding company for the Serviceplan agencies in Germany and at Serviceplan Consulting Group
Little Black Book, Serviceplan Group awarded two Gold, eight Silver and 14 Bronze LIAs in total and also named ‘Regional Independent Agency Of The Year for Europe’
Little Black Book, Film for the German supermarket by Serviceplan Campaign asks how Gen Z can recapture the youth they missed out on during the pandemic, alongside pledges from the brand to provide experiences
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